5 Essential Steps to Launching a Successful Business in Australia
Alesha Masaud • December 14, 2025

Starting a business is a thrilling endeavour, filled with opportunities to explore, learn, and grow. For those ready to take the leap, it's crucial to lay a solid foundation to ensure success and sustainability. In a recent episode of the Business and Wealth Australia podcast, Alesha Masaud and business coach Simon Crisp delved into five key areas every aspiring entrepreneur should focus on before launching their business. Here’s their conversation and a breakdown of their insightful discussion.

1. Define Your Product
A successful business begins with a well-defined product. Simon Crisp emphasises the importance of viewing your product from the perspective of your client. It’s easy to lose sight of what you’re offering when you’re deeply embedded in the details. Instead, pause and consider how your product adds value or alleviates pain points for your customers. Remember, the clarity in what clients get and what they don’t should be communicated explicitly to set realistic expectations.

2. Conduct Thorough Market Research
Market research is paramount in understanding demand and setting the right price point for your product. Simon highlights the importance of engaging with your network to gather honest feedback about your offering. If your closest contacts are not willing to advocate for your product, it might be time to reassess. Sometimes adjustments are necessary, be it in pricing or the product features themselves, to better align with market needs.

3. Understand Your Target Market
Identifying and understanding your target market can significantly enhance your ability to communicate effectively with potential clients. Alesha shares how the initial focus on tech entrepreneurs evolved as their business began to cater to a broader audience of small business owners. It’s essential to be flexible and allow your target market to evolve. Visualise your ideal customer and consider their preferences and pain points to tailor your marketing efforts effectively.

4. Generate Leads and Promote Your Product
Marketing doesn’t have to be daunting. Instead, approach it as an opportunity to offer solutions to your potential customers’ problems. Simon advises leveraging your existing network and using social media platforms to reach wider audiences. While cold calling might not work for every business, consistent networking and building credibility over time have proven successful for Alesha and her team. Trust and reliability are crucial for businesses where client relationships are long-term commitments.

5. Set Goals and Prepare Financially
Having financial stability and clear goals is crucial as you embark on your business journey. Simon advises having a buffer of savings to support yourself during the initial growth phase. Additionally, understanding the ebbs and flows of cash flow and having a robust financial plan in place prepares you for any unforeseen hiccups. Whether it’s setting up a PTY Limited for limited liability or ensuring compliance with tax regulations, structure your business intelligently from the start.

Launching a business is not just about having a great idea; it’s about executing that idea with careful planning and strategic decision-making. By focusing on defining your product, conducting market research, understanding your target market, promoting your offering, and setting financial goals, you can lay a strong foundation for your business. With insights from experts like Simon Crisp, aspiring entrepreneurs have the tools they need to navigate the complex yet rewarding world of business ownership.

Ready to take the plunge? Utilise these strategies to give your business the best start possible and remember, persistence and adaptability are your best allies on this journey.

Connect with Simon here


Leading Australian Accounting Expert & Author: Fahad Gul 


Fahad Gul is a Partner at Tax App Accountants and a recognised voice in the Australian Accounting industry, having been featured in Accountants Daily. A three-time winner of prestigious Australian Accounting Awards, Fahad is known for combining technical precision with practical commercial advice.


He specialises in helping Australian small business owners and investors navigate complex accounting and tax hurdles. Through his writing, Fahad shares the award-winning strategies necessary to optimise tax positions and accelerate wealth building.


Connect with Fahad on LinkedIn find out more on Tax App's website

Expert Australian Accountant and Author: Alesha Masaud 


Alesha Masaud is a recognised authority in Australian tax strategy and a Partner at Tax App Accountants, a firm that has secured three national Australian Accounting Awards. Personally recognised as one of Australia's Top 50 Business Leaders and a winner of the Accounting Excellence Award, Alesha combines technical expertise with real-world commercial acumen.


She writes to cut through the complexity of the Australian tax system, empowering small business owners and dedicated wealth builders with high-level strategies to legally minimize liabilities and maximise long-term growth.


Connect with Alesha on LinkedIn or learn more at Tax App Accountants.


Disclaimer:

The content of these blog posts is intended to be of a general nature and should not be construed as tax or any other form of advice. We do not guarantee the accuracy or completeness of the information provided in these blog posts. It is imperative that you consult with a qualified professional, such as a certified accountant at Tax App, before taking any action based on the advice or information contained herein. Your specific financial and tax situation may require personalised guidance, and a professional consultation is recommended to ensure compliance with applicable laws and regulations.


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